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Applied Business (Marketing) (BA)

Apply VIA UCAS - Full Time

The online Applied Business (Marketing) BA (Hons) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world.

The programme is delivered through the Wales-Ducere Office utilising the expertise and industry relevance of the Ducere Global Leaders Faculty. To find out more about Ducere, please visit Ducere Global Business School.


Applied Business (Marketing) BA
Apply via UCAS

Applicants who wish to start in September should apply through UCAS. Applicants who wish to start in January or May should apply through the University.

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Why choose this course

  1. A degree tailored to your passions, goals, and ambitions
  2. Develop an industry-relevant project portfolio as part of your degree
  3. Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize Winners, Global Leaders, CEOs and Business Innovators
  4. Develop the skills employers need
  5. Enjoy personalised student support
  6. Study when it suits you with HD videos, unmatched academic support and no exams

What you will learn

Course Overview

In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.

Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.

As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.

Module Topics

On this programme, students will cover a range of business areas.

Level 4 (Year 1) begins with business fundamentals, introducing students to key ideas which underpin areas, such as, management, marketing, finance, and developing business models.

Level 5 (Year 2) seeks to build on the knowledge gained at Level 4, studying wider business areas, such as the digital disruption to business, HR management, and business accountability.

Level 6 (Year 3) builds on the knowledge gained at Level 4 and 5, developing real-world business skills, studying topics such as, how organisations change, management strategies, and pathway specific modules.


Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.

Key Information

  • Anthony Grace
  • Kathy Lang
  • Ming Chow
  • Rob Weston
Entry Criteria

88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.

*Work experience will be considered on an individual basis.

Career Opportunities

Graduates will develop capabilities including:

Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including: 

  • Account Executive
  • Brand Manager
  • Marketing Manager
  • Digital Marketer
Additional Costs

There are no additional costs to this course.

Bursary / Scholarship Information

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit our Bursaries and Scholarships section.

Further Information
  • Identify new business opportunities
  • Devise and test innovative business models
  • Access modern technologies to grow new businesses
  • Engage with the local start-up landscape through incubators, accelerators, and investors