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Creative Advertising (BA)

If you’re looking for a dynamic, inspirational and wildly imaginative degree course where you’ll be creating a vast variety of advertising solutions, then you need to be studying Creative Advertising at Swansea College of Art UWTSD. Our art and design course attracts innovative and highly original individuals who are interested in communication by every means possible.

Advertising thrives on diversity and change because it is intrinsically connected to popular culture from all around the world. To accommodate this, our teaching comes from a position of exploration, as well as traditional craft.

We teach our students to explore a growing variety of media channels, such as TV commercials, short-form videos, social media, digital animations, motion graphics, websites, radio, smart speakers, posters, billboards, branding, apps, blogs and public relations. Our students do this by creating exceptional ideas informed by their very own strategic insight.

Our Creative Advertising course embraces digital transformation to ensure our students are thought leaders in the subject. At the very forefront of this dynamic change are digital avatars, influencers, voice activation, facial recognition, augmented reality and artificial intelligence. We connect these technological innovations to the traditional advertising crafts of storytelling, art direction, graphic design, typography, photography, illustration and copywriting. With a mix of these skills, our students achieve great things.

To succeed in Creative Advertising, you need to be energetic, passionate, wildly enthusiastic and full of brave new ideas. If you are, then please get in touch, as we’d love to meet you.


Creative Advertising (BA)

UCAS Code:  CAV1
Apply via UCAS 

How to apply
All applications to study for a full-time undergraduate degree programme are made through UCAS — Swansea College of Art UWTSD is part of University of Wales Trinity Saint David.

All our courses come under the institution code T80

Visit the University's How to apply section to find out more.

Book an Open Day Book a Taster Day Request Information Apply Now
Contact Email: martin.bush@uwtsd.ac.uk
Contact Name: Martin Bush

Tuition Fees 2021/22:
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

Why choose this course?

  • Celebrate your individuality and enjoy small class sizes in an inclusive, diverse and supportive creative environment.
  • Be listened to, and build a dialogue through extensive contact time with your course lecturers.
  • Study at an award-winning university. The Times & Sunday Times Good University Guide 2021 ranks UWTSD 1st in Wales for Art & Design (equal 12th in the UK).
  • Follow the legacy of our past students who have won four international New Blood Student Awards, and our alumni who have won international recognition at the D&AD and Cannes Advertising Awards.
  • Develop an industry-relevant skillset with our newly revalidated course for 2021/22, which has been designed to be at the forefront of contemporary advertising practice.

Take a look at our ratings and rankings page

What you will learn

Course Overview

"Studying Creative Advertising was like no other art course. You won't be doing the same task over and over again trying to perfect it from year 1 to year 3. You'll be challenged in ways you wouldn't imagine.”
Klaudia Mroz (2021 graduate)

The new academic year launches our newly validated course into action. We have been fortunate to remodel our content at a point of historical, transformative change. Our aspiration is to tackle racial and gender under-representation in the advertising industry and challenge the stereotypes that can be prevalent in creative campaigns. We want to help our students make work that addresses environmental and social issues, and will change the world in a positive way.

With these driving principles, and by embracing the phenomenal creative opportunities presented by digital transformation, we help our students attain the transferable skills that will ensure they meet the expectations of the future communications industry.

Our Creative Advertising course provides a progressive, forward-thinking, ideas-based, safe learning environment where our students can excel and become experts in solving the communication problems of the future.

Studying Creative Advertising at Swansea College of Art gives you the advantage of learning in small class sizes where you will benefit from extensive contact with course lecturers. Being Wales' longest established art school, we are also fully equipped with both traditional and state-of-the-art facilities, that will allow your creative ideas the opportunity to grow and thrive.

You will be taught by industry-experienced practitioners, have the benefit of working on live projects and have contact with industry experts. Many of our alumni have gone on to work for highly prestigious agencies and brands such as Abbott Mead Vickers BBDO, Saatchi and Saatchi, TBWA, 180 Kingsday, Tesco, Dyson and Brand Attic.

We also organise optional trips every year for students studying within the School of Visual Communication, and have in the past visited cities as diverse as New York and Budapest.

Our course prides itself on nurturing our students’ creative talents to the highest standards, and has celebrated this by winning an amazing four international D&AD New Blood awards in the past six years.

Our course content is devised to help you establish successful careers in the creative industries in roles such as art director, copywriter, digital creative, content creator, digital designer, social media manager, graphic designer, marketing executive, account manager and in public relations.

In order for you to learn industry skills, the teaching is innovative, proactive, fun and challenging. A diverse range of tasks are set to help you develop your divergent and convergent creative skills.

Instruction is multifaceted and takes the form of lectures, workshops, team projects, live briefs, presentations, seminars, research safaris and educational visits, both in the UK and abroad.

Module Topics

Level 4 Modules (year 1)

  • Copy and Type
  • Advertising Environment
  • Learning in the Digital Era
  • Contemporary Challenges - Making a Difference
  • Visual Studies 1 & 2
  • Ways of Thinking
  • Ways of Perceiving

In year one we help you develop the foundations of your creative, digital, technical and analytical skills. We start with the basics and build on these through carefully structured approaches that will give you the craft skills expected in industry.

The Advertising Environment, and Copy and Type modules will help you to take those first steps into developing your own distinctive creative approach. Lectures and workshops also include instruction in Adobe Creative Suite design programmes on industry-standard Mac computers.

We also include advertising and marketing strategies to ensure your ideas are not only exceptional, but effective as well — an essential ingredient of every advertising campaign.

The modules in Contextual Practices will help you to understand art and design history and theory, which will help you develop your own creative work in a broader cultural and philosophical context.

Level 5 Modules (Year 2)

  • Digital Advertising
  • Integrated Advertising
  • Visual Enquiry 1 & 2
  • Changemakers - Building your Personal Brand for Sustainable Employment
  • Changemakers - Creative and Value Creation
  • Research in Context
  • Research in Practice

This is where we get industry savvy. In year two we focus on contemporary advertising approaches and platforms. Digital Advertising and social media are introduced, and new technologies are explored through Integrated Advertising. This will give you the opportunity to explore non-traditional advertising platforms as part of a 360-degree campaign approach. You will be encouraged to develop your creativity through audio and visual experimentation and risk-taking.

It is in year two that we bring in more clients and professionals to set the challenges and keep you up to date with current industry trends. You will also continue to develop your understanding of art and design culture and theory in the Contextual Practices modules, and start exploring your own particular interests in preparation for the third year.

Level 6 Modules (Year 3)

Graduate Portfolio
Advanced Creative Enquiry
Independent Project

In the year three Graduate Portfolio, you will embark on self-directed projects which will culminate in your final end-of-year degree show. This is your optimum opportunity to explore and develop your creative skills. You get to showcase your areas of interest and display your unique approach to problem-solving and content creation.

Negotiation is key, not only with staff, but also with your very own clients; we also expect you to take the lead by being original and relevant. These Personal and External (client-driven) projects form a large part of your third year. At this level of study, some of our students also embark on internships.

As part of third-year study we also encourage students to enter the annual D&AD New Blood student competition. Students get to choose a brief for a major brand and enter this international contest. We have an excellent track record in this competition and our successful students have received great industry accolade for their achievements.

The Independent Project further supports your personal practice, and the year culminates in a group exhibition, which is your platform to introduce yourself to the wider world. By the time year three is completed, it is pleasing to hear how much students enjoy their research in their Independent Project. There is also plenty of excellent support available for our students at all levels for written and practice-based projects through UWTSD Study Support.

At the culmination of your studies, you have the opportunity to exhibit your work at D&AD New Blood in London. All Creative Advertising third years’ and Masters students are invited to attend. Many have found employment opportunities and made great industry contacts that have helped them enter the advertising industry.


Assessment is carried out through coursework, both written and practical. There are no exams on this course. Students are formatively assessed throughout a module, and summative assessment takes place at the end of a module before the end of the semester. Here are some of the teaching and learning methods used throughout the course:

Informal Tutorials 

These tutorials are held on a regular basis and across all levels of study. In Year 1, each student sees and discusses their work with a member of staff, and likewise in Year 2. Third and fourth-year students tend to work more independently but benefit from weekly timetabled tutorials. We ensure that every student in Year 3 has a tutorial with at least one member of the academic staff each week.  We pride ourselves on the fact that students can see staff as regularly as they may require, so there is the opportunity to organise additional tutorials as and when needed.


These take place three times in your third year of study, with at least two members of staff. During these sessions, you will be required to present your practical and conceptual development, future intentions and the possible outcomes you may be considering or working towards. The viva provides an opportunity to highlight both weaknesses and strengths, and to monitor progress. Written feedback is provided afterwards to help you recognise areas for improvement and potential areas for further investigation.

Group critiques

These are held on a regular basis, across all levels during the lecture sessions. They provide an excellent opportunity for students to share and exchange ideas with their peers in a structured manner, in addition to receiving valuable input from staff. The sessions help build confidence in establishing your own ‘creative voice’.

Informal & Formal presentations

The nature of presentations varies according to level: in Year 1 informal presentations are introduced in the first semester in order to help students gain confidence in talking about their work to peers and staff. It is also usually part of the assessment process at the end of each project. Year 2 students are expected to give more formal presentations as part of each module. In Year 3 a formal presentation and Q&A session is part of the final assessment of your Graduate Portfolio work.

Exhibiting work

At the end of the third year of study, every student is required to participate in a public-facing exhibition of their work. This takes place at a location in Swansea and is organised by the year group. The course also selects students to exhibit at D&AD New Blood in Shoreditch, London every year. This provides a national and global showcase for students at the event is visited by, and supported by, some of the most reputable agencies in the UK and further afield. There are also further opportunities throughout the course for year groups to exhibit project work through bespoke exhibitions.

Graduate Attributes Framework

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

Our Facilities, Graduates and Industry Links

Student and Swansea Life

Key Information

Entry Criteria

We are interested in creative people who demonstrate a strong commitment to art and/or design and welcome applications from individuals from a wide range of backgrounds. We arrange interviews for all applicants and consider your skills, achievements, life experience, and your portfolio of work.

Our standard offer for a degree course is 120 UCAS tariff points. We expect applicants to have a grade C or above in English Language (or Welsh) at GCSE level, together with passes in another four subjects. We accept a range of Level 3 qualifications, including:

  • Foundation Diploma in Art and Design, plus one GCE A-Level in a relevant academic subject
  • Three GCE A-Levels or equivalent
  • UAL L3 Extended Diploma in Art and Design.
  • UAL L3 Applied General Diploma and Extended Diploma in Art and Design.
  • UAL L3 Diploma and Extended Diploma in Creative Practice: Art, Design and Communication.
  • UAL L3 Extended Diploma in Creative Media Production and Technology.
  • BTEC Extended Diploma in a relevant subject
  • International Baccalaureate score of 32
  • Other relevant qualifications can be considered on an individual basis

Qualifications are important. However, our offers are not solely based on academic results. If you don’t have the required UCAS points, please contact the course admissions tutor or email artanddesign@uwtsd.ac.uk. We can consider offers to applicants based on individual merit and exceptional work and/or practical experience.

See our Interview Guide for more information.

Career Opportunities

After studying this course the graduate opportunities are exciting and diverse. Students can look forward to highly creative careers as:

  • Agency Creatives
  • Art Directors
  • Copywriters
  • Digital Designers
  • Social Media Content Creators
  • Social Media Managers
  • Graphic Designers
  • Events Managers
  • Public Relations
  • Marketing Managers

As well as learning about the advertising and brand design business, you will also pick up a variety of transferable skills that will give you a competitive advantage in whatever career path you choose to follow, such as:

  • Creative writing
  • Adobe CC software
  • Time management
  • Planning skills
  • Research skills
  • Organisational skills
  • Analytical skills
  • Presentation skills
  • Negotiation skills
  • Interview skills
  • Persuasion
  • Sales

Our alumni are working for some of the most reputable communication agencies and brands in the UK and abroad, such as:

  • Abbott Mead Vickers BBDO
  • Saatchi & Saatchi
  • MBA
  • RAPP
  • Dyson
  • TBWA Manchester
  • 180 Kingsday
  • The Creative Engagement Group
  • ASOS
  • F&F Clothing (Tesco)
  • The Financial Times
  • Brand Attic
  • Veeqo

Some students have also pursued postgraduate courses in marketing and teaching.

Additional Costs

Our students have access to a diverse range of equipment and resources which, in most cases, are sufficient to complete their programme of study. We provide the basic materials necessary for students to develop their practical work within our extensive workshop and studio facilities.

However, it is likely that art and design students will incur some additional costs to extend their investigation of their personal practice. For example, purchasing their own specialised materials and equipment, joining in optional study trips, and printing. 

Students are expected to bring their own personal art and design equipment with them when they commence the course.  We can advise on the correct equipment needed for your programme of studies and signpost appropriate suppliers if you wish to purchase essential items before or during your studies.  

A basic art and design kit will cost approximately £100 but you may well already have much of the equipment required, so check with us first. Also, although we have extensive dedicated digital design studios (PC and MAC) for you to undertake your coursework, you may wish to bring your own digital devices and we advise that you check with us first before making a purchase. 

Depending on distance and duration, optional study visits can vary in cost from approximately £10 to visit local galleries and exhibitions to £200+ for overseas visits – these costs cover things such as transport, entry to venues and accommodation and are normally reduced rates for our students.

Student Quotes

Klaudia Mroz

"Studying Creative Advertising was like no other art course. You won't be doing the same task over and over again trying to perfect it from year 1 to year 3. You'll be challenged in ways you wouldn't imagine.”

Dal Almeida and Mike Hughes

"The course was a lot of fun. We met colleagues there who went on to become lifelong friends. It gave us the tools we needed to get our foot on the career ladder. Advertising is a competitive field. You may be pitching against other teams for briefs or other agencies for clients. The Advertising and Brand Design course at Swansea College of Art introduced us to that, with stiff competition among students on live briefs."

Dave Griffiths

"The course was a natural place to create and learn, while not being exclusive to certain people, everyone was welcome. The facilities were great, I managed to use the photography studio and worked with other students to execute my ideas, which is a nice way to work. I can’t thank some of the staff enough for understanding my vision for certain projects, accepting my processes, and pushing me to get the best degree I could."

Sophie Edwards

"It wasn’t just career skills that I picked up at the university. I learnt how to work collaboratively as a team. I learnt that you can work hard but still have fun doing so, and I made some amazing friends who I still see today."

Ross Weaver

"This course was very different from any previous education I’ve been through. I found constant excitement in that it really is up to you to dictate how you grow and progress. It’s about creating problems and solving them, learning new skills that unlock new opportunities and building a path to a career that suits you. The tutors were vital in my process and guiding me in the right direction with their extensive knowledge of this field."

Hannah Barnes

"There is no doubt that studying on the Advertising and Brand Design course gave me far more confidence in my work and taught me the importance of taking risks. I had lots of advice but, more importantly, real support from my tutors and this gave me the creative freedom to explore the things that interested me."

Amy Jones

"After graduating last summer, I became self-employed and worked as a freelance graphic designer alongside my part-time job. I used the skills I gained at university to market my work and services online through my website and social media presence. I have now just started a full-time position with an agency in Swansea."

Bursary / Scholarship Information

You may be eligible for funding to help support your study.  To find out about scholarships, bursaries and other funding opportunities that are available please visit our Scholarships and Bursaries section.

Study Abroad Opportunities

Study Abroad 

Students can also take up the opportunity to study for a semester in Europe, the USA or Canada.


In addition to our University Accommodation at Llys Glas, Swansea also benefits from a number of private student halls, all within a short walk, including:

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