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Marketing (Full-time) (MBA)

Birmingham
1 Year Full-time

This programme provides you with the academic and practical skills necessary to develop and reflect on high level marketing management skills and competences which will be applicable across a wide range of situations, sectors and organizations. Digital marketing and international marketing will come under the spotlight, leaving you well-positioned to take advantage of market demand for professionals specialising in these areas.

Course details

Start date:
Study modes:
  • On-campus
  • Full-time
Language:
  • English
Course length:
1 Year Full-time

Why choose this course?

01
Develop the key leadership and management skills and knowledge you need to progress in your career.
02
Work with friendly, experienced, practice-led tutors who will guide you through every step of the process.
03
Learn from guest speakers from the business world and take part in competitions and other activities.

What you will learn

This programme is available to Home and International applicants.

This qualification has been designed in response to market demand for graduates with both transferable skills and with the capacity to meet the challenge of shifts in business ecosystems, working patterns, major developments in information technology, and big data. While the first part of the course prepares you with a broad knowledge of fields including finance, human resources and strategic management, you will move on to studying specialist modules that will introduce you to a range of new technologies and concepts. 

You will study theory, but also have many chances to apply your own knowledge gained from practical experience. Our students come from diverse backgrounds:  this MBA can adapt to your needs and interests whether you have experience of management in large companies or of working in a small business. 

After successful completion of this programme, students are welcome to continue to studying with us onto our Doctor of Business Administration programme.

*Please note that due to student cohort sizes, the University may request that you choose an alternative pathway.

Compulsory

  • Dissertation OR Integrated Case Study OR Business Development Proposal (60 credits) 
Financial Management

(20 credits)

Marketing Management

(20 credits)

Strategic Management

(20 credits)

Digital Marketing

(20 credits)

International Marketing

Disclaimer

  • We listen to student feedback and insights from industry and from professionals to ensure that course content is high-quality and up-to-date, and that it offers the best possible preparation for your future career or study goals. 

    For this reason, there might be modifications to the content of your course over time, to keep up to date with changes in the subject area or in the sector. If a module is no longer running, we’ll make sure to keep you informed, and work with you to choose a different suitable module.

Staff

Our People

You will be taught and supported by a wide range of professional staff and teams here to help you get the university experience you are looking for. Our teaching staff were ranked 2nd in Wales for assessments and feedback (NSS 2023) meaning the comments you get back from your work will help you learn. Our commitment to your learning has seen our students us as Top 10 in the UK for Lecturers and Teaching Quality. Find out more about our academic staff who teach across our courses. 

Ratings and Rankings

Accommodation

Birmingham Accommodation

Birmingham is a great student experience, attracting thousands of students per year to this thriving student city. There is a variety of purpose-built student accommodation available and our accommodation team will be able to guide you. 

Further information

  • This programme is available to Home and International applicants.

    Home applicants:

    Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level in lieu of first degree.

    International applicants:

    Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level in lieu of first degree.

    Normally, English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.

  • Modules are assessed by coursework. This may take various forms, work-based projects, small research projects, presentations, case study analysis and the final research project/dissertation. Students who are not currently in employment may be able to base their projects on case studies.

  • There will be no mandatory additional costs to study beyond the payment of tuition. Students should be prepared to incur the basic costs associated with study such as transport and may wish to purchase coffees, snacks or other sundry items on campus.

    Many students also choose to invest in study support tools such as laptops over the course of their study, though this is not a programme requirement. Any activities related to study or student life which bear a cost beyond tuition will be optional, and the expense shall be clearly communicated to students at the time of registration.

  • You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available, please visit our Bursaries and Scholarships section.

  • Potential careers and advancement opportunities include management roles in human resource management and international workforce development, international business contexts, education, health service development, in the public services and elsewhere.

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