UWTSD students design logo for European Enterprise Initiative


Advertising and Brand Design students at the University of Wales Trinity Saint David (UWTSD), Swansea College of Art, have been helping an European initiative, ECO-SystemsApp, to educate more teachers to be entrepreneurial by working with entrepreneurs. By working with experts from Belgium, Spain, Greece, Macedonia, Italy and Slovakia, the UWTSD students wowed the international team with their professional creative ideas for a new brand.

After a number of logo entries from Advertising and Brand Design students, it was Cai Pearson’s design that was chosen for the ECO-SystemApp. His design was described as “Dynamic, exciting and representing everything we wanted” by the ECO-SystemApp team.

ECO-SystemApp aims to create a self-sustaining community of entrepreneurship educators who are capable of helping students to work with real businesses, so that they can really hit the world of work running after graduation; it aims to foster cooperation and bridge the worlds of Education and work in order to tackle the skills gaps we are facing in Europe.

UWTSD has recently been recognised as one of Europe’s top Universities for developing entrepreneurial students.

Prof Andy Penaluna who helps to lead the project said: “So many great ideas came forward from the students that we had to develop an international voting system - so that all parties could contribute to the final decision. All across Europe we know education has to change and this course practices exactly what we preach.”

The new logo and brand was launched at a formal meeting in Brussels, and will be utilised right across the European education community.

Angela Williams, Programme Director in Advertising and Brand Design said: “The lecturing staff from the Advertising and Brand Design Course at Swansea College of Art are thrilled that Cai’s logo design has been chosen for ECO-SystemApp. He has created an insightful logo design that depicts the flow of the learning experience.”

Cai said: “I started the ECO-SystemApp brief when Andy Penaluna came to give us a talk about it, the brief’s requirement was that we had to create 5 logos, so in a team of 4 we each designed 5 different logos between us. My logo was based on transitional partnerships, how people have their own way learning and how we all work together to reach our goals.

"From completing the brief and having my logo chosen as the final design I have gained experience in client communication, something I hadn’t had much experience of before. I have enjoyed working with Andy Penaluna and the other European countries involved to get the logo and other material ready for the launch in Brussels. My next aim is to gain the best grade possible in my degree and enter a career in the advertising industry.”

For more information on BA Advertising and Brand Design visit http://www.uwtsd.ac.uk/ba-advertising-brand-design/

Note to Editor

  1. For more information please contact Sara Jones, PR and Communications Officer, on 01267 225 108 /  07449 998 478 or via email at sara.f.jones@uwtsd.ac.uk