UWTSD’s Dr Jane Davidson to speak at The Behaviour Change Festival in Swansea on Wednesday, September 21


UWTSD’s Dr Jane Davidson, Pro Vice-Chancellor for External Stakeholder Engagement & Development and Director of INSPIRE, will address The Behaviour Change Festival on Wednesday, September 21.

Jane Davidson

The Festival, organised by Good Practice Wales and held at Swansea University’s School of Management, Bay Campus, will feature a variety of talks and workshops exploring behaviour change in the workplace.

Its title, ‘Turning Upside - Future Proofing Wales through Behaviour Change Science’, reflects the scale of the challenge and the ambition needed to create a Wales which meets the aspirations of the Wellbeing of Future Generations Act.

Dr Davidson was the Minister for Sustainability in the previous Welsh Government who proposed the Act and is now Director of the award winning Institute of Sustainable Practice, Innovation and Resource Effectiveness (INSPIRE) at UWTSD. The Well-being of Future Generations Act requires public bodies within Wales to ensure that they make decisions that meet the needs of current and future generations.

Dr Davidson’s talk called ‘Foundations for the Future’, will take place from 10am to 11am.

Each day of the 5 day Festival has been designed to focus on some of the key challenges we face as the people of Wales, offering a combination of; the challenge of 'what behaviour we need to change', the science and evidence supporting behaviour change and examples of practical activity that has made a difference. Subjects will include sustainability, health and well-being, ethics and behaviours for building operational trust.

Behaviour Change is becoming an increasingly important area of research and action. It combines psychology, social sciences and practical application. Attendees will find out how they can change the way they behave and what they should do now, to ensure opportunities available to future generations are equal or better.

The Festival is aimed at anyone with an interest in behaviour change at the individual or wider social level – particularly organisations needing to comply with the Wellbeing of Future Generations Act, which aims to improve the social, economic, environmental and cultural well-being of Wales by adopting a more forward-thinking approach to working.

The sessions and workshops will be led by speakers from organisations including University of Wales Trinity Saint David, Swansea University, Public Health Wales, WLGA, Wales Audit Office, Bangor University, Cardiff University, the Future Generations Commissioners Office, the Centre for Innovative Ageing, and the Schumacher Institute.