David Hieatt to deliver St David's Day Lecture


David Hieatt, author, inspirational speaker and co-founder of the Do Lectures and Hiut Denim will deliver the University of Wales Trinity Saint David 2017 St David's Day lecture on Wednesday, March 1. 

david hieatt portrait

The event at Swansea Business School, entitled ‘Do One Thing Well’ will get under way at 10.30am.

UWTSD’s Business lecturer Jayne Woodman said: “We are delighted that David is giving the lecture this year. David is someone who believes that businesses can be a force for good in the world. He walks the talk with both of his brands; he believes in sustainability of businesses and communities – his message is crucial in a society where the super-rich are getting richer.”

Hiut Denim was launched by Mr Hieatt, a former Saatchi advertising copywriter, and his wife, Clare, who together had previously founded another Cardigan-based clothing brand, Howies.

The creation of Hiut Denim is rooted in the history of Cardigan. The town was once home to the biggest jeans factory in Britain, employing 400 out of a population of 4,000 people. Dewhirst Ladieswear made 35,000 pairs of jeans each week for Marks & Spencer until it closed the Cardigan operation and moved production overseas in November 2002.

Social media has played a huge part in helping Hiut reach the hotspots of London, New York and Tokyo. In its short life, the company has gained influential devotees, including "Taffia" Welsh rock royalty such as the Manic Street Preachers, Gruff Rhys from Super Furry Animals and Cate le Bon. Other converts to the brand include the Stranglers, and Ant and Dec, who wore the Welsh company's jeans during the latest series of I'm a Celebrity. The TV presenters also gave the jeans-maker an unexpected boost by tweeting their denim allegiance to their 3.2 million followers.

Clare and David Hieatt have also set themselves a target to bring the DO-ers of the world together - the movers and shakers, the disrupters and the change-makers - and ask them to tell their stories.

In 2008, The DO Lectures was born. An intimate number of speakers and attendees gathered under canvas on the west coast of Wales who share the whole three day experience as a community.

Every year since, DO has stuck to the same formula: ideas + energy = change. Inspiring speakers, an engaged class of attendees and a beautiful location in Wales, America and Australia.

Further Information

For further information, please email: press@uwtsd.ac.uk