UWTSD's Beth Cummings to help shape the future of marketing in Wales


UWTSD’s Beth Cummings is one of eight experts at the forefront of Wales’ growing marketing industry appointed to a new-look board to help lead CIM (The Chartered Institute of Marketing)’s activities in Wales.   

Appointed to the role of Chair is data analytics expert Sameer Rahman, who steps up from his previous role as Vice Chair. He will be supported by marketing lecturer, Beth Cummings, business development specialist, Andy Mudie, and sales and marketing expert, Gavin Davies — in their new roles as Vice-Chairs.

Each new appointment brings with them a different area of marketing expertise — with the three Vice-Chairs leading teams that focus on education, business, and creative services.

Beth Cummings, Programme Director of Business Management and marketing lecturer at UWTSD’s Swansea Business School said: "Bridging the gap between academia and business is becoming more prevalent as employers and graduates demand a wider range of employability skills, alongside academic qualifications. From my experience of managing marketing teams and developing marketers in industry to my current role in Higher Education, I’m passionate about developing those core skills, encouraging a life-long learning approach. As Vice Chair for Professional Pathway and Education I’m looking forward to developing the links between industry and education further.”

Also appointed to the board is Jemma Oeppen Hill, who has both worked and lectured in fashion marketing, while education consultant, Carl Mather will be responsible for enhancing CIM’s north Wales offer. Meanwhile, communications director, Helen Wild, will bring PR and social media expertise to the board, and FMCG product marketing expert, Rachel Owen, will be the driving force behind the group’s refreshed events programme.

The board will offer strategic input and operational support to CIM Wales Network Manager, Ceri Rowland, under the leadership of new Chair, Mr. Rahman.

After graduating from Cardiff Metropolitan Business School in 2005, Mr. Rahman carved a career in data analytics, holding senior positions at Buy As You View and Go Compare, before joining leading insights-driven marketing agency Response One in 2015, where he’s an Analytics Director.

Speaking about his new role, Cardiff-based Mr. Rahman, said: “There’s a wealth of marketing talent here in Wales, with leading universities, innovative brands and companies, and exciting start-ups and ambitious entrepreneurs. This was demonstrated earlier this year when three Welsh businesses and marketers beat UK-wide competition to win national marketing awards in top categories.

"The focus of the board is to grow the marketing community in Wales, as well as nurturing new talent to ensure that we remain at the cutting-edge of the marketing industry.

"By appointing experts from all sectors and disciplines — from PR to product marketing and academia to analytics — we’re able to fully-represent Wales’ thriving marketing community, allowing us to build an even better CIM experience and more relevant support network for Welsh marketers and businesses.”

Ms. Rowland, CIM Wales Network Manager, added: “Sameer and his team are some of the country’s brightest marketing professionals, so I’m delighted to have them on board bringing their wealth of marketing knowledge and experience to CIM Wales, its members, and wider business community.”

CIM Wales is currently recruiting volunteers — to get involved and support the board through projects, activities and events visit the CIM Wales website.

For more information about CIM — visit: regions.cim.co.uk/wales.

Note to Editor

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Tel: 01792 483695
Mobile: 07496 385597
Email: Rebecca.Davies@uwtsd.ac.uk