UWTSD’s Dr Jane Davidson chairs Cambridge University talk at Hay Festival


UWTSD’s Dr Jane Davidson, Pro Vice-Chancellor for Sustainability and Engagement, Director of INSPIRE and former Welsh Government Minister for Sustainability hosted a lecture by Professor Steve Evans, the Director of Research on Industrial Sustainability at Cambridge University as part of this year’s Hay Festival.

Dr Jane Davidson and Prof. Steve Evans at Hay

Describing himself as an angry optimist, Professor Evans wants to transform industry. He is the lead on sustainable manufacturing at Cambridge University and is on a mission to create a new model for successful industry based on the principles of sustainability and efficiency, based on less water, less energy and less materials for better outcomes.

His lecture challenged the audience to think of something that made them angry and posed the question ‘What will it take for us to change the way we approach sustainability?’ He briefly introduced some of the ways in which climate change and unsustainable production have become an unintended consequence of the industrial revolution and talked about how this has had far-reaching consequences. For example, he talked about how the development of the fashion industry has resulted in production cycle that produces excessive and avoidable waste from the point of production through to the consumer. The kick-back against the fast, seasonal turnover of clothing, known as the ‘slow fashion’ movement, is an example of how in order to create a sustainable industry, fundamental and systematic change is needed throughout the entire production process. The full lecture is available on our YouTube channel. 

The lecture was introduced by UWTSD’s Dr Jane Davidson, former Welsh Government Environment and Sustainability Minister (2007-2011) and Director of the Institute of Sustainable Practice, Innovation and Resource Effectiveness at the University of Wales Trinity Saint David. According to the Independent on Sunday in 2009, she is the third most influential environmentalist in the UK. With the world in a precarious condition and with nations struggling to collectively find a solution for a sustainable future. She will be delivering a TedTalk at TedxSwansea on Saturday 24th June 2017 at the National Waterfront Museum Swansea.

Further Information

For further information, please email: press@uwtsd.ac.uk