UWTSD's Lucy Littler wins New Designers' Hallmark Award 2017


Congratulations to UWTSD's BA Illustration student Lucy Littler, who has won the New Designers' Hallmark Award.

New Designers, which is held at the Business Design Centre, London, is the most important design event in the UK ensuring the life cycle of the design industry continues and thrives.

Entering its 32nd edition, the New Designers exhibition brings together design education, design consumers and the design industry to celebrate and recognise the next generation of graduate designers.

Lucy said: "I feel privileged to have won, especially knowing how many people are here and how hard everyone has worked."

Derek Bainton, Head of School of Visual Communication at UWTSD's Swansea College of Art said : "We are delighted for Swansea College of Art’s BA Illustration student, Lucy Littler, on winning the New Designers 2017 Hallmark award.

"Lucy's lively and warm illustration captures in an original way, the day-to-day things we often overlook. Together with conversational, illustrative typography, her work has a fresh, yet familiar quality, using a range of traditional and digital printing techniques, which is very commercial."

The judges said: "Fun, lively and focused designs, with real commercial potential."


The prize includes £500 and an 8 week paid studio placement for the winner to gain experience working in a commercial studio environment.

Lucy draws inspiration from the everyday. She creates line drawings that originate from her observations to produce series of illustrative designs.

She explores her keen interest in printmaking alongside her love of pen and ink drawing, and has created a large body of work that can be applied commercially to many areas of illustration. Lucy’s work has a charm that is both informal and comforting.

Her most recent body of work combines a decorative approach with her natural flair for hand-drawn lettering. She has made extensive use of the printmaking facilities, particularly Risograph. Here Lucy’s love of colour really shines through.

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau
Executive Press and Media Relations Officer
Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus
Corporate Communications and PR

Tel: 01792 483695
Mobile: 07496 385597
Email: Rebecca.Davies@uwtsd.ac.uk