New Designers and H&M – The Story of Us and Them Goes Full Circle


As BA Surface Pattern Design students from UWTSD's Swansea College of Art open their exhibitions at this year's New Designers, we take a look back at our history of success at this event. 

Students with their work

It’s a full 3 years since the H&M talent recruitment team approached the Surface Pattern Design graduates of 2015 at New Designers, the break-through talent exhibition at the London Design Centre.  H&M were so impressed by the students they met that they approached us to run a live brief in Autumn 2016 resulting in a group of our 2nd year students going to Sweden for 3 months during the summer of 2017 to work at their design HQ.  One of our alumnus, and New Designers ‘One Year On’ alumnus, Rosie Cook, is now working full time as a print designer at H&M. 

The students graduate this year and will be going to New Designers themselves.  Who knows who they will attract to their stands (T48 and JC66) and what amazing cycles of opportunity and employment they will generate.  What comes around goes around at New Designers – we love that.  We look forward to welcoming the H&M team back too. 


Here’s our New Designers H&M timeline

Summer 2015…

  • H&M visit New Designers, London, and meet graduating Surface Pattern Design students.
  • H&M invite Surface Pattern students to apply for their internship scheme.
  • Daisy Jenkins, 2nd into 3rd year Surface Pattern student embarks on a tremendous three month paid placement with the brand in Stockholm.

Autumn 2015…

  • H&M visit the programme in Swansea, they speak to students about future placement opportunities and interview graduates for Print Design roles.
  • H&M offer of a significant live brief for the programme in Autumn 2016

Autumn/Winter 2016/17…

  • H&M visit in October to brief their live project.
  • Four separate AW 2017 trends are briefed to address one of the key H&M customers using the H&M Fashion Triangle working method.
  • Students embark on design process through drawing, shop reporting, competitor research, customer profiling, mood boarding, colour analysis, pattern development and fashion drawing.
  • A WebEx link up to Stockholm HQ is held for a mid-project critique in November.

January 2017…

  • Exhibition of student work is held in response to the H&M live brief tailored to the BA(Hons) and MDes(Hons) Surface Pattern Design programme here in Swansea College of Art.
  • H&M return to judge the live brief and select their winners and runners up at the show.
  • Alumni attend to interview for permanent Print Designer roles in H&M
  • 3 lucky winners, and 3 lucky runners up are selected to go to Stockholm for 3 month long paid placements in summer 2017!

June 2018

  • Products with prints, patterns, placements and embellishments that the students were involved with are in the store!
  • Three of our H&M interns are #comingtoND making – they are highly employable; talented and experienced designers.
  • We look forward to welcoming the H&M team back to the stand

We love a story with a HAPPY ending.

  •  Incredible student experience = HAPPY Surface Pattern students
  • Employable graduates = HAPPY visitors to New Designers
  • Employment within H&M HQ = HAPPY graduates + Happy H&M

Student montage

Further Information

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