UWTSD Business Management students showcase their work in Swansea


Last week (Thursday, 18 January), sixty-eight students from the University of Wales Trinity Saint David’s BA Business and Management degree programme showcased their first semester’s work at a special event held at Unit Nineteen in Swansea.

Business and Management Showcase

At the start of the academic year, the first year students were tasked with helping 12 charities to raise awareness of their causes as well as helping them to raise money.  The event was a celebration of the students’ achievements as well as being an opportunity for the University to highlight its innovative approach to its undergraduate Business Management programme.

Upon starting their degree course in September, the students were told that their first 12 weeks of study would be linked to a live project with a focus on three specific areas of the Business and Management course – Marketing, Human Resources and Community Engagement.

Twelve different charitable organisations were invited to meet the students and to present their projects to them with the students then given the opportunity to choose which of those organisations they wanted to work with.

The organisations included a local school, a homeless charity and a theatre group with students having to arrange a range of projects whilst also documenting their activities and campaigns by creating dedicated websites and social media.

“This has been a great introduction to the BA Business and Management degree course,” said Beth Cummings, Programme Director.

“This is a unique way of introducing students to the course – of encouraging them to get to know and trust each other.  They also have to immediately learn how to work on a live project and to recognise and understand the type of skills required for their initiatives to succeed.

“We’ve been really impressed with their project work and their enthusiasm for the organisations they’ve been collaborating with,” continues Beth.  “It was wonderful to bring the students and charities together at the showcase event to celebrate their achievements and to acknowledge the students’ hard work and success.”

The students also benefited from the opportunity to gain practical experience within a real life context from the very beginning of their studies.

“The project and course have both been really interesting,” says student, Katie Oliver who led the project team that worked with the Rising Stars Theatre Company.  “We covered topics from a realistic perspective, putting theory to the test in a real business using marketing, media and human resources skills ensuring we considered the team’s wants and needs. Being team leader from day one on a real business project with a theatre group was jumping straight in. It is an experience I will take forward for the rest of my life and something I couldn’t learn in class through theory.”

Business and Management Showcase

Student, Elliot Tudor has also enjoyed the practical element of the course and has throughout enjoyed his first semester.

“We’ve already made very good use of practical skills in a real working environment, using those skills to make a difference in the community,” says Elliot. “I learnt ways of creating a profit for the charity and researched different theories to measure the success and process.”

UWTSD’s BA Business Management is an innovative programme where teaching is based around live business projects, case studies, internships and work experience. The programme has been designed in consultation with industry experts, providing students with access to the latest leading academic knowledge and practical industry skills.   

Aimed at students wishing to excel in a career in Business and Management, the programme shares a common first year, during which you take a range of compulsory modules covering a number of business disciplines, providing a broad understanding of business and management and a good understanding of the principles across a range of subject areas.  Students are them given the opportunity to specialise in a particular discipline, such as marketing, human resource, finance and accounting and to also obtain accreditation to a range of professional bodies including the Institute of Leadership and Management (ILM), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD), The Association of Chartered Certified Accountants (ACCA).

For further information about the BA Business and Management or for more details about the projects, please contact Beth Cummings Beth.Cummings@uwtsd.ac.uk

Business and Management Showcase

Further Information

For further information, please contact Sian-Elin Davies, Principal Communications and PR Officer on 01267 676908 / 07449 998476 / sian-elin.davies@uwtsd.ac.uk