UWTSD student launches 'Rubbish At Recycling' campaign


UWTSD student Ella Wilkinson has launched a campaign in Swansea to encourage young people to recycle.

Ella at beach clean event

The campaign is called ‘Rubbish at Recycling’ and will be launched during the ITV Wales News on Thursday 8th February at 6pm. 

Ella is currently enrolled on BA Environmental Conservation at the University of Wales Trinity Saint David, where she is also the President of the Environment Society and the Student Union’s Green Officer. She has been working with Fixers, a company that supports young people launch campaigns about a topic that is important to them or have a strong desire to help other people, to help encourage and educate young people to recycle their waste responsibly.

Ella said: “I would like to see Wales continuing to lead the world in recycling and I think that a very important part of that is education, particularly of young people. Habits formed at university or at a young age will be carried through and if they have children, then they’ll teach them positive recycling behaviours.”

Her campaign is based on her experiences as a student and as Green Officer for her Student Union. She said: “It’s important to recycle properly because the world is running out of resources. We need to stop looking at waste as an issue and start looking at it as a solution. Every tin that goes in the bin could potentially be used to create something else. As a student I do see a lot of people putting things in the wrong bin and it can be quite frustrating. There certainly is an element of laziness with some people but I think the vast majority of people do want to recycle and recognise it as a good behaviour.”

Tom Yearley is Head of Sustainability Delivery at the university. He said: “We are proud that Ella has taken a proactive approach to recycling and resource effectiveness. At UWTSD, we work hard to minimise the waste we produce and recycle what we cannot avoid. It will be great to see the impact that the positive lead taken by Ella will have on other students and young people around Swansea.”

Thomas Williams from Swansea City Council supports the campaign. He said: “In Swansea, if people put food or drink cartons in with their paper, the re-processor might reject that load from us. It would end up being disposed of in a landfill site and buried in the ground, which we don’t want to happen.”

The University of Wales Trinity Saint David places sustainability at the centre of its delivery for its curriculum, campuses, communities, and culture, through the Institute of Sustainable Practice, Innovation, and Resource Effectiveness (INSPIRE). The Institute was launched by Dr. Jane Davidson in January 2012 and aims to embed sustainability as a core principal across all aspects of the university.

Further Information

For further information, please email: press@uwtsd.ac.uk