UWTSD’s Andrew Campbell is appointed as New Chair of the Wales Tourism Alliance


University of Wales Trinity Saint David is delighted to offer congratulations to Andrew Campbell, the University’s Strategic Lead for Academic Developments in Tourism and Business on his appointment as the New Chair of the Wales Tourism Alliance. 

Andrew is also Vice Chair of Pembrokeshire Tourism and sits on various committees including Visit Wales SW Regional Forum, Carmarthenshire County Council Destination Management Team, the Steering Group for the proposed Wales School of Hospitality, St David’s Diocesan Faith Tourism Group, North Pembrokeshire Transport Forum – and as he is based in Fishguard, belongs to a Welcome Group for cruise ship passengers to the port.

Andrew said: “Throughout my career, vocational education has been my “raison d’etre” and for many years it has been a privilege to teach students and to help develop programmes to best meet the needs of industry. Looking ahead to the post Brexit landscape, partnerships between education and industry will assume an even greater importance, as concerns over labour supply and skill shortages heighten. The WTA will therefore have a critical role to play in helping to address this challenge, with a need to bring creative and innovative proposals concerning new educational provision to the table.”

After leaving school, Andrew studied Hotel Management for three years at University College Birmingham (formerly Birmingham College of Food, Tourism and Creative Studies). Practical experience was then gained working in both the hotel and institutional catering sectors.
Up until September 2017, he was Head of School of Tourism and Hospitality at UWTSD. Now having taken on a wider strategic role within the Faculty of Business and Management, this new appointment will enable him to become further engaged with grassroots tourism and to become more involved in regional projects.

Andrew added: “As the incoming Chair I feel that we must continue to build upon the excellent work which has been carried out over many years, presenting constructive dialogue and creative thoughts towards a wide range of issues. We will continue to share a common industry aspiration for Wales to be a distinctive, competitive and sustainable tourism destination, which provides enjoyment to visitors and economic prosperity for trading organisations.”

Roger Maidment, Dean of Faculty of Business and Management, also added his congratulations noting that: “It’s critically important that UWTSD is playing a proactive role in attracting visitors to Wales and ensuring that an appropriate professional workforce is being developed for the Welsh tourism industry.”  

Note to Editor

The Wales Tourism Alliance (WTA) was formed in 1998 when the National Assembly for Wales was established and the responsibility for tourism was devolved from Westminster to Cardiff.

WTA is widely recognised as the voice of the industry in Wales. WTA and its members provide a collective voice to put forward the views of the industry to Welsh Government and beyond. 

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Tel: 01792 483695
Mobile: 07384 467071
Email: Rebecca.Davies@uwtsd.ac.uk