A Primary Case of Enterprise in Swansea


Young entrepreneurs from primary schools across Swansea will gather at the Primary Enterprise Market Day in Castle Square on Friday 14 June to sell innovative products they have made.

The pupils have been part of an  on-going project, Young Dragons, to boost entrepreneurial thinking and practices among young people, in a bid to embed key business principles in them at an early age.

Pupils from thirty-five primary schools have been preparing products to sell at the Primary Enterprise Market Day, with the scheme being backed and sponsored by key local bodies and groups with an interest in enterprise, Swansea BID (Business Improvement District), University of Wales Trinity Saint David (UWTSD), Welsh Government and Swansea Market.

Professor Ian Walsh, Dean of Swansea College of Art at UWTSD said: "We are delighted to be sponsoring an event that inspires pupils to develop their entrepreneurial skills by thinking creatively. The right mix of creativity along with curriculum helps students to be innovative and also encourages them to learn new things. With our three top 10 positions in the Guardian League Table 2020, for Fashion & Textiles’ (1st), ‘Design & Crafts’ (7th), and ‘Art’ (8th),  UWTSD is committed to maintaining a strong focus on providing students as well as members of the community with the knowledge, skills and motivation to encourage entrepreneurial success.”

UWTSD’s Kathryn Penaluna, Associate Professor in Enterprise Education added: "As a component of UWTSD’s International Institute for Creative Entrepreneurial Development (IICED’s) mission to future proof education, we have been pleased to develop the support for this, working with these inspirational teachers and their pupils for over three years. We are seeing more and more schools becoming involved.  This celebration is all about what children can achieve with this kind of enterprising support.” 

The Primary Enterprise Challenge originated from Mini Dragons, a project devised by Sue Poole, Director of Young-Dragons CIC who are organising the event.

Alison Williams, Headteacher at Craigfelen Primary School, who has been instrumental in inspiring other schools to take part, said: "Craigfelen has been developing pupil’s entrepreneurial skills for the last six years and has been keen to share the practice with other schools across Swansea. This is the fourth project and it has been the biggest and best yet.”

The project has enabled teachers from participating Swansea schools to take part in workshops run by UWTSD to equip them to deliver the projects and enhance their ability to include enterprise activities in the school curriculum. 

This has helped the children involved to develop life skills such as creative thinking and problem solving intended to inspire them to aim high and achieve their goals in life.

The children have developed business plans to support their products which will be scrutinised by a team of judges on Market Day who will later visit the schools to hear pupils pitch their ideas and evaluate their plans.

Russell Greenslade, Chief Executive of Swansea BID said: "We are very happy to support The Primary Enterprise Challenge. As a BID we see how pivotal sharp entrepreneurial skills are to local economies. Our own City Centre is full of businesses of all kinds – from the smallest start-ups to large concerns - which all see gifted entrepreneurs at the helm, refining their offering to meet shifting consumer needs, driving profitability and providing valuable local employment. We have long felt that valuing and promoting entrepreneurial skills among the young is one of the keys to future-proofing our regional economies, so it is great to see so much enthusiasm among young people for this scheme.”

The school that makes the most profit will be announced at a Grand Final, hosted by Kevin Johns in the Brangwyn Hall on Thursday 11 July where every pupil who has been involved will receive recognition of their achievements. 

The stalls will be open from 10am – 2pm on market day.

Swansea Council leader Cllr Rob Stewart said: "Last year’s market was an excellent event and I’m looking forward to this year. I would personally like to thank UWTSD for their valued support for the market and for all the other work they do in helping to encourage and equip Swansea’s entrepreneurs of the future.”

Cllr Jennifer Raynor, Swansea Council’s Cabinet Member for Education Improvement, Learning and Skills, said: “Events such as these are very important to help develop the skills young people will need in the future and it reflects some of the key themes of the new curriculum being introduced in Wales. I am very grateful for the help of our sponsors and partners in making this possible.”

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Tel: 01792 483695
Mobile: 07384 467071
Email: Rebecca.Davies@uwtsd.ac.uk