Innovative concept for inclusive Lego scoops award for young designer


A concept for an innovative, inclusive new version of Lego has helped a student achieve a 2:1 degree in Product Design and scoop Wilko Sponsored Award at the New Designers exhibition.

Daniel Hancock wearing an academic gown and mortarboard at his graduation.

Daniel Hancock, 22, from Ammanford, was a runner-up award in the Wilko Sponsored Award for Innovation with his Lego Difference Project, an educational toy to teach primary school children about the differences in society.

“Discrimination is still on the rise and the majority of toys today represent a ‘perfect’ human form,” he explains. “Lego Differences is a set of 30 different figures that have an array of differences like prosthetic limbs, dwarfism, LGBT and many others.

“Not all the differences are physical – as with the LGBT figures; therefore, a card with the figure’s background story gives the children a little more information on the figure, and its difference and can be brought into the lesson with the children making their own stories up.”

 The 30 figures come in three sets of 10, each one geared towards a different age group.

“The figures would be sold in the sets for educational use and individually for commercial use so everyone would have a fair chance of owning a figure and hopefully help create a more accepting and diverse society,” says Daniel, who created the figures using a mix of bought-in parts and parts such as prosthetics which he created himself using a 3D printer.

He adds that he is pleased to have completed his degree at UWTSD.

“I enjoyed meeting new people and the teaching was helpful and constructive,” he says. “Being runner up in the New Designers Wilko Sponsored Award for Innovation was a huge honour. There were so many brilliant products and to be recognised up there is a huge achievement for me.

“The main message was to spread the word about differences in society and to put across that not everyone is the same, and it was great to be recognised for that. I'd like to develop my product further and have it in stores by the end of next year. The response I had was brilliant and has pushed me on to make this idea come true.”




Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

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