Merging the Virtual World and Real World!


CBM Wales, has been working with Jam Creative Studios on an ergonomic casing for a new Augmented Reality product which will be launching in museums soon.

A dinosaur skeleton is seen through an augmented reality viewer screen; on the screen, dinosaur is given a life-like appearance with flesh and a honeycomb pattern on its skin.

The Wales Centre for Advanced Batch Manufacture, known as CBM, has been established by University of Wales Trinity Saint David, and is a core component of the University’s SA1 Swansea Waterfront development, driving innovation, creativity and entrepreneurship among companies engaged in new product development and low-volume manufacture.

CBM are always looking to be part of new and exciting opportunities within the technology industry and jumped at the opportunity to work with a Jam Creative, to develop the ExplorAR, a device that will revolutionise the way visitors interact with museum exhibits and artefacts, using augmented and mixed reality.

Ergonomics and usability were critical to the user experience, the product also had to be suitably robust and suit small batch manufacture.

CBM designed and engineered the case to house the device and, using in-house 3DCAD and 3D printing, developed three visual working prototypes, these were used for marketing purposes. The product was so well received that CBM was commissioned to manufacture a small batch in structural materials to be used in the museum, and also designed and manufactured a set of docking/charging stations.

The final batch of 18 devices were produced using vacuum casting allowing a moulded colour & texture finish and decals were applied using Tampo printing. Using this process the device is more robust to withstand bumps and knocks without losing its great finish.

Adam Martin-Jones, Managing Director at Jam Creative Studios said: "A superb product! The CBM team have been a joy to work with, turning our ideas into a reality quickly and efficiently. The design details that they have incorporated have really enhanced the product and the response has been fantastic!”


A diagram of the case for the Museum Explorer augmented reality viewer.

CBM is an industry focused advanced research, new product development, and batch manufacturing facility. Its unique offering is delivered via an experienced development team, utilising state-of-the-art technology platform’s which includes 3D printing, scanning and low volume manufacturing.

CBM Research specialises in applied interdisciplinary research. Research projects typically employ advanced engineering technologies to drive innovation across a range of industrial sectors.

CBM has entered into a number of strategic partnerships in the UK, Europe and Asia. Academic partnerships across Europe support current PhD research projects, and further collaborations are under development in Asia to facilitate commercial opportunities.

Find out more here:


Three smiling teenage girls look through an augmented reality viewer.

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Mobile: 07384 467071