UWTSD hosts guest lecture by Richard Lewis from what3words


07.01.2020

UWTSD was delighted to welcome Richard Lewis, Travel and Tourism Consultant at what3words to the University’s Institute of Management and Health.

UWTSD's Vic Saunders and Jacqui Jones pictured with Richard Lewis, Travel and Tourism Consultant at What3Words

Richard delivered a guest lecture to students from International Travel, Tourism, Events and Leisure Resort Management on the benefits of using the new system that has divided the world into 3m x 3m squares and given each a unique 3 word address. It means that every place around the world has been given a reliable and precise address.

Jacqui Jones, Programme Director said: “We were delighted to host Richard’s lecture and hope it is the start of an exciting relationship between What3words & our Tourism Programmes at UWTSD to explore this innovative new travel development.

“We strongly hope that this initiative will become a catalyst enabling our industry partners from the tourism & events sectors to benefit from the use of what3words. Our students are already using the app and will also use it as part of their educational tourism adventures to Qatar, Malaysia, Switzerland, Singapore & London in the New Year. They are also all looking forward to helping the Tourism & Events industry launch the Welsh version of what3words in 2020.”

Co-founded in London in 2013 by Chris Sheldrick, what3words is designed for travellers making their way around the entire globe. Currently available in over 30 languages, the revolutionary technology is available to more than half of the world’s countries in at least one of their official languages.

3 word addresses are also listed by tourism boards and incorporated into major travel guides like Lonely Planet, EatOut and Secret Luxury Hotels, as well as digital guides like Saudi Tourism and TripWolf. Mercedes-Benz has also created its own series of luxury local guides after launching what3words voice navigation in its vehicles. 

The unique system, accessed by downloading the app, is also being used by a number of British Police Forces and other UK Emergency Services including South Wales Fire and Rescue and South Wales Police, to respond to incidents more effectively. Police Force call-handlers are able to send an SMS that contains a link to the what3words browser map site, where they can see their location and read the corresponding 3 word address. Help is then dispatched to that precise location.

what3words has a team of over 70 people, across offices in London UK, Johannesburg ZA and Ulaanbaatar Mongolia. In early 2018, Daimler took stake of around 10%, following a Series B raise of £17 million led by Aramex. Prior to this, investors include Intel Capital, Deutsche-Bahn and Horizons Ventures. 

Picture left to right : Vic Saunders, Assistant Dean (International and Marketing) at UWTSD's Institute of Management and Health, Programme Director Jacqui Jones and Richard Lewis of what3words.

Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

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Corporate Communications and PR

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Email: Rebecca.Davies@uwtsd.ac.uk