A different kind of business as usual


University of Wales Trinity Saint David (UWTSD) has three campuses in Swansea’s City Centre (in addition to the new waterfront campus in SA1). Our students live, study and work in Swansea so it has always been important to us to be fully engaged with it writes Lucy Beddall of Creative Bubble...

A different kind of business as usual - article by Lucy Beddall

Swansea BID (Business Improvement District) is a private sector led organisation which is tasked with making the commercial hub of the Swansea Bay City Regions a better place to shop, visit, stay, study and do business with – the main objective being to improve and grow the economy and vibrancy of the area.

UWTSD has always had a close relationship with Swansea BID and in 2013 we co-launched the Creative Bubble initiative as a means to encourage students to set up their own businesses in Swansea. The pop-up multi-purpose space in Cradock Street has hosted hundreds of student-led events from pop-up shops to networking evenings and has resulted in numerous student internships and employment with local businesses. In short, it has been a creative way of encouraging our students to think entrepreneurially about their skills and create meaningful relationships with the shops and organisations that surround the Creative Bubble shop. Its success is testament to both UWTSD and Swansea BID’s creative thinking and the effectiveness of partnership working.

The way we lead our lives has suddenly changed, with Coronavirus forcing emergency measures to be imposed on our shops and businesses. We’ve had to temporarily close Creative Bubble, but Swansea BID is working incredibly hard to support the businesses and organisations that make up our City. Some of the steps they have taken are:

  • Launched a new ordering and delivery service called ShopAppy.comthat their businesses can sign up to for free, working with Yellow Cabs 2020 to deliver to people locally
  • Sending regular updates on COVID – 19 and available business support to the BID businesses
  • Increasing social media support for businesses, to help get their key messages out to customers and clients
  • Working with businesses who already offer order and deliver to promote these services across their channels
  • Collaborating with a local solicitor to provide vital information to businesses on their responsibilities and requirements to employers
  • Developing an information hub that will act as a central focus for the most current information from Government sources

Russell Greenslade said, “As a BID we are working day and night to put in place support mechanisms to help our businesses through the challenges ahead. Over the past few weeks we have seen some incredible acts of unselfishness, kindness and support from our BID Businesses who are keen to help their community. We will get through this together.”

Although Creative Bubble is closed for business at the moment, we are looking forward to opening the shop again and welcoming back our creative, talented and enterprising students. But until that day, let’s keep supporting our City Centre businesses in whatever way we can.

To find out more about Creative Bubble, please visit our Facebook page /SwanseaCreativeBubble or email lucy.beddall@uwtsd.ac.uk

To find out more about Swansea BID, visit www.swanseabid.co.uk or email info@swanseabid.co.uk


Note to Editor

Creative Bubble

Creative Bubble is a joint initiative between Swansea BID and University of Wales Trinity Saint David. It was set up in June 2013 to explore ways in which the two organisations could work together to make a positive impact on Swansea City Centre (socially, economically and culturally).

Creative Bubble encourages students from different courses to network and work collaboratively, using the empty shop as a base. It provides students with a safe environment to realise their dreams and ambitions – pop-up shops, exhibitions, performances, workshops, film premieres by encouraging enterprise and entrepreneurial thinking. 

The project ultimately seeks to improve the economic future of Swansea by increasing footfall and supporting students who want to set up their own businesses. It also adds to the rich culture and vibrancy of Swansea. Since 2013 over 11,000 people have set foot in the shop to visit hundreds of pop-up student projects.


Further Information

Rebecca Davies

Swyddog Gweithredol Cysylltiadau â’r Wasg a’r Cyfryngau

Executive Press and Media Relations Officer

Cyfathrebu Corfforaethol a Chysylltiadau Cyhoeddus

Corporate Communications and PR

Tel: 01792 483695

Mobile: 07384 467071

Email: Rebecca.Davies@uwtsd.ac.uk