UWTSD and the National Eisteddfod award a PhD scholarship to Nici Beech


The University of Wales Trinity Saint David in collaboration with the National Eisteddfod is delighted to announce that they have awarded a PhD scholarship to Nici Beech from Caernarfon.

Nici Beech, Betsan Moses & Elin Haf Gruffydd Jones

Nici Beech, Betsan Moses and Professor Elin Haf Gruffydd Jones.

Over a three-year period, Nici will explore digital opportunities as the Eisteddfod embarks on developing and implementing a new international strategy. The project will examine three aspect of the contribution of digital technology to the international strategy: professional development, artistic programme and the community engagement strategy.

Nici was previously the artistic director of Galeri Caernarfon and is also an experienced television producer and events organiser.  She’s now relishing the opportunity to undertake her research with the Eisteddfod.

"I am extremely pleased to accept the opportunity to be part of the research project, and very much look forward to being able to contribute to the development of the National Eisteddfod," said Nici.

"Welsh culture and digital technology have played a central role throughout my life and on a daily basis, I see how the digital world is growing in importance in our daily lives. It gives us opportunities to extend our experiences and can offer solutions to new challenges. This will be a valuable and fascinating project to follow over the next three years," she added.

Nici Beech

Nici Beech.

Professor Elin Haf Gruffydd Jones of the University of Wales Trinity Saint David is looking forward to working with Nici on this very timely project.

“Nici brings her substantial experience and knowledge of the creative sector to the doctorate and I’m very pleased to be working with the National Eisteddfod at an exciting time in its history, where both digital technology and internationalisation are focal points."

We are also fortunate that our supervisory team includes Alexandra Büchler, director of Literature Across Frontiers, with her considerable international expertise of several decades of working with festivals across the globe,” she added.

Betsan Moses, Chief Executive of the Eisteddfod, is also delighted to partner with the University of Wales Trinity Saint David on this project and looks forward to working with Nici as she explores the Eisteddfod’s digital opportunities.

"Digital technology is absolutely essential as we develop and implement our strategic objectives both today and for the future. Although the project was agreed before the coronavirus, it’s now taking place at a time where digital challenges and opportunities are at the very forefront of our lives and of the Eisteddfod’s activity.

“There will be interest in this project outside Wales too, especially in countries where there is an emphasis on increasing the number of speakers of a language and on broadening and intensifying the experiences on offer to those speakers,” she added.

This scholarship is one of two recently awarded in the Creative Industries at the Mercator Centre at the University of Wales Trinity Saint David. The scholarship includes fees plus an initial annual grant of £14,628. Nici Beech has now embarked on the PhD scheme funded by the Knowledge Economy Skills Scholarships (KESS) East.

For further information on this research, please email Professor Elin Haf Gruffydd Jones at the University of Wales Trinity Saint David.

Further Information

For further information, please contact Sian-Elin Davies, Principal Communications and PR Officer on 01267 676908 / 07449 998476 sian-elin.davies@uwtsd.ac.uk