UWTSD appoints new professor of practice


26.05.2021

The University of Wales Trinity Saint David (UWTSD) has appointed Andrew Campbell, Chair of the Wales Tourism Alliance as a Professor of Practice.

The University of Wales Trinity Saint David (UWTSD) has appointed Andrew Campbell, Chair of the Wales Tourism Alliance as a Professor of Practice.

The title of ‘Professor of Practice’ is bestowed upon an individual to honour and recognise that person for having attained academic and/or professional distinction in those disciplines which are aligned with the strategic intentions of the university.

Andrew was until recently Vice Chair of Pembrokeshire Tourism but currently sits on a number of industry related committees including the WG Tourism Taskforce Group, the UK Tourism Industry Emergency Response Group, the Visit Wales SW Regional Forum,  the Wales Hospitality and Tourism Skills Board, the Wales/Ireland Ports, Past and Present Interreg project, Ancient Connections and Celtic Routes Stakeholder Groups , St David’s Diocesan Faith Tourism Group, North Pembrokeshire Transport Forum – and as he is based in Fishguard, is a Trustee of the Last Invasion Tapestry attraction.

Andrew said: “News of my appointment came as a delightful and unexpected surprise and I feel suitably flattered by the honour accorded to me. UWTSD has a proven track record of developing innovative, forward thinking, industry focused academic programmes – and has, over many years, produced outstanding graduates who have gone on to make their mark within the tourism sector. It is indeed an institution which is locally rooted and globally connected, influencing business development at a regional, national and international level.

"At a time when the world has changed, producing significant challenges within the visitor economy, particularly in terms of skills and training, I look forward to providing a wider industry perspective to help the work of the department."

Professor Wendy Dearing, Dean of the University’s Institute of Management and Heath said: “Andrew joins a number of exceptional individuals who are working with the university to bring their unique and professional expertise to benefit our students.  The role of Professors of Practice allows us to work with partners with specific expertise related to our strategic aims who sometimes do not come through the traditional academic route. Through their involvement in our provision, we can enhance the access to a range of defined skills to support academic delivery and build upon our rapidly improving reputation for delivering graduate skills in the context of employability, sustainability and work-related education and training.”

After leaving school, Andrew studied Hotel Management for three years at University College Birmingham (formerly Birmingham College of Food, Tourism and Creative Studies).  Practical experience was then gained working in both the hotel, institutional catering and consultancy sectors. He studied part time for a Masters degree in Education at Cardiff University and has worked in both the further and higher education sectors. Up until September 2017, he was Head of School of Tourism and Hospitality at UWTSD.

Further Information

Rebecca Davies

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