UWTSD-based Hub showcasing the qualities creative graduates bring to the workplace


An online event to highlight the value creative graduates offer to the workplace took place recently at the University of Wales Trinity Saint David (UWTSD).

UWTSD’s Emeritus Professor Andy Penaluna and Kathryn Penaluna, Associate Professor in Enterprise Education are hosting a round table event to discuss ways in which to maximise the benefits of employing creative graduates and exploring how they can help.

The webinar, entitled “Navigating innovation in times of change: How can creative graduates help and what can they do?”, held on April 27, was organised through the Arts and Humanities Entrepreneurship Hub (AHEH).

The three-year AHEH project, co-funded by the EU’s Erasmus+ Programme, brings together 14 partners from across seven countries to jointly research, develop and pilot a programme of training with the ultimate goal of improving the entrepreneurial capacity of Arts and Humanities students.

UWTSD Emeritus Professor Andy Penaluna, who developed the University’s International Institute for Creative Entrepreneurial Development (IICED) gave an illuminating presentation, focusing on the unique qualities of creative graduates and exploring how they can contribute to businesses’ success.

Speaking after the event, he said: “The AHEH project brings a fresh approach to develop a tailored Arts and Humanities entrepreneurship programme of training, which improves the long-term entrepreneurial prospects for our students.

“This event drew on and reflected more than 35 years’ experience and excellence in preparing our creative students for enterprising work opportunities, where thinking ahead is a key ability and navigating change is the norm.”

Kathryn Penaluna, Associate Professor in Enterprise Education, added: “UWTSD has an enviable track record of new business start-ups, but even more so when it comes to graduate business survivability.

“There is one key thing that educators have learned from their extensive alumni networks - simply put, becoming an adaptive creative is a key to success.”

For further information visit https://www.artshumanitieshub.eu/

Note to Editor


  • IICED - Together with 32 experts from around the world, Emeritus Professor Andy Penaluna developed UWTSD’s International Institute for Creative Entrepreneurial Development. His expertise and experience have been called upon by the EU Joint Research Centre, where he helped to develop the EntreComp Framework used in this series. The United Nations and the OECD have also called on his expertise, and in his own international business ventures, creative thinking has led the way. Visit https://www.uwtsd.ac.uk/iiced/.  


Further Information

Bethan Evans

Swyddog Prosiect ATiC, Marchnata a Chyfathrebu | ATiC Project Officer, Marketing and Communications

Athrofa Gwyddoniaeth a Chelf Cymru (AGChC) | Wales Institute of Science & Art (WISA)

Canolfan Arloesi Technolegau Cynorthwyol (CATC) | Assistive Technologies Innovation Centre (ATiC)


Technium 1 | Technium 1

Heol y Brenin | King’s Road

Abertawe | Swansea

SA1 8PH | SA1 8PH

Ebost | Email bethan.evans@uwtsd.ac.uk