Caffi'r Atom launches 'Urdd Roast' to raise money for Urdd National Eisteddfod
26.09.2022
Caffi'r Atom in Carmarthen has launched a special 'Urdd Roast' coffee to raise funds for the 2023 Carmarthenshire Urdd National Eisteddfod.
'Urdd Roast' is a special limited edition product to celebrate the Urdd National Eisteddfod’s coming to Carmarthenshire next year. Coffee bags can be purchased or purchased as a single drink from Caffi'r Atom, Carmarthen town's Welsh Language Centre.
Alfie's Coffee Company runs the Caffi’r Atom Café, and is also responsible for creating this special roast. It originally came about as an idea after members of the executive committee of the Carmarthenshire Urdd Eisteddfod 2023 met Paul Cammack, owner of Alfie’s Coffee Company to ask if he would be interested in creating a special roast to raise awareness of the Urdd Eisteddfod following the success of the coffee which was specially created to raise money towards the 2023 Llŷn and Eifionnydd National Eisteddfod.
Paul said: “I’m honoured to have been asked to create a celebratory coffee for Eisteddfod 2023. For such a prestigious organisation to have chosen me to represent them is amazing.
I’m so pleased to have been able to roast a delicious coffee and the taste flavour profile reflects the ethos of what the Eisteddfod represents. Coffee is a great way of bringing people together, and I feel that's what the Eisteddfod is all about. Diolch yn fawr iawn!”
The roasted coffee beans are 100% Arabica and the beans themselves have been grown by Mr. Laerce Franca Faleiros in the Alto Mogiana Mineira region of Brazil – a product that has received certification from the Rainforest Alliance. It's very sweet with hints of delicious mango and smooth milk chocolate. Furthermore, the coffee bags are 100% recyclable and it has partnered with Ecologi, which means that for every order placed through its website, a tree is planted on behalf of the customer.
Paul has also designed the coffee bag. The Carmarthenshire Urdd Eisteddfod logo features in the design, as well as a couplet by Mererid Hopwood which states that the coffee shares the smile of Carmarthenshire coffee ('Siario Gwên Coffi Sir Gâr.')
Creating a special coffee in this way is not only an opportunity to showcase the products created at Caffi’r Atom, but it's also a brilliant way to attract customers to the Atom, raise their awareness about the work of the centre in general, and promote the Welsh language across Carmarthen town
Caryl Jones, Manager of Yr Atom, added: "It has been a privilege to work with the Urdd and Paul to create this special coffee. Alfie's Coffee Company is a previous winner of the 'Great Taste' Award so the 'Urdd Roast' is in good hands!
"This project has been a golden opportunity for Alfie’s Coffee Company, but also for the Atom, as many new people have become aware of the existence and presence of the Café, and the Centre as a whole in Carmarthen.
"It was wonderful to see the buzz across the town during the Proclamation Festival, and it was a pleasure to be part of the University of Wales Trinity Saint David stand sharing information about the Atom's events and work whilst also selling the coffee.
"While selling 'Urdd Roast' at Yr Atom it's been lovely to meet new customers, and it's been an opportunity for them to come and visit the special Centre we have in King Street. So next time you're in Carmarthen, remember to pop into the Atom for coffee and cake."
Carys Ifan, Director of Canolfan S4C yr Egin, who has strategic and operational responsibility for Yr Atom, noted: "The Welsh Government: Cymraeg 2050 scheme identifies the importance of creating conditions favourable to the Welsh language in order to reach the one million speaker mark and the Atom is permanently contributing to that by working with partners and supporting the Welsh language in the community. It's great to work with Urdd Gobaith Cymru and Alfie’s Coffee Company on this initiative to ensure the success of the Carmarthenshire Urdd 2023, pop over to the Atom café to enjoy a cuppa and a chat!"
The bags can be purchased on the Alfie's Coffee Company website or at the Atom café. Bags cost £7.95 each and £1 on each bag will go to the Urdd.
Further Information
Lowri Thomas, Principal Communications and PR Officer
07449 998476
