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Conference and Masterclass


Coaching Today for a Better Tomorrow - Flourishing Communities and Organisations Conference

This November we have an exciting development for you, rather than hosting a conference this year we are planning to hold Masterclasses over two days giving you the opportunity to delve deeper into subjects by providing you with more opportunity for discussion and hands-on learning. Fear, not the coaching conference is here to stay and will be held in 2021 as a bi-annual occurrence.

27th November 2019

Venue: Swansea: IQ Building SA1

  • Starts at 1.30pm with registration and introduction
  • Finish at 5.00pm

Imagery Techniques for use within Coaching Practice: A skills based workshop

This workshop will provide skills practice for practitioners who want to integrate a range of imagery techniques within their coaching practice.  Although the techniques are generally used in cognitive behavioural coaching, they are suitable for most coaching approaches and contexts. The techniques assist coachees and clients to:

  • practise imagery skills,
  • improve goal-focus,
  • increase motivation,
  • enhance self-efficacy and confidence,
  • reduce stress, performance anxiety and anger
  • become relaxed
  • enhance performance and wellbeing

Delegates will be expected to work in pairs or triads in order to practise some of the techniques and skills. Pre-workshop reading will be emailed as a PDF and/or links to online resources.


To become knowledgeable about a range of imagery techniques


This skills based workshop will help participants:

  • To become knowledgeable about a cognitive model of imagery
  • To understand the link between imagery, goal blocking and goal focused behaviours, cognitions and emotional responses
  • To become knowledgeable of imagery techniques that may be helpful at the start of coaching
  • To practise a number of imagery techniques used for coaching interventions including imagery improvement exercises, goal focused imagery, motivation imagery, coping imagery, time projection imagery, resilience enhancing imagery, anger reducing imagery
  • To become knowledgeable about the benefits of using nature inspired imagery to enhance wellbeing and resilience based on ecopsychology research

The imagery techniques and approach are based on the published works of Arnold Lazarus, Albert Ellis, Angela Puri and Stephen Palmer.

Stephen PalmerTrainer: Prof Stephen Palmer PhD CPsychol FAC (Hon) FIMSA (Hon) FIHPE (Hon)


Prof Stephen Palmer PhD is our Professor of Practice at the Wales Academy for Professional Practice and Applied Research. He an APECS Accredited Executive Coach and Supervisor, International Society for Coaching Psychology (ISCP) Accredited Coaching Psychologist and Supervisor, and a Chartered Psychologist. He is Adjunct Professor of Coaching Psychology at Aalborg University, Denmark. He is President and Fellow of the ISCP and former President and Honorary Fellow of the Association for Coaching.

Since the early 1990's Stephen has authored or edited over 50 books many of which contain chapters or sections on imagery techniques.  Once asked by a PhD student if he could only use one technique for his entire practice, which one would he use, he responded some days later that there was one imagery technique that he could use for a range of different client/coachee issues. On this workshop he will share with the delegates which technique he choose.

*These imagery techniques can also be applied within counselling.

Book for the Masterclass

Coaching Today for a Better Tomorrow - Flourishing Communities and Organisations Conference

28th November 2019
Venue: Swansea: Village Hotel

The Wales Academy for Professional Practice and Applied Research is delighted to announce its second one-day Conference on Coaching and Mentoring in the Workplace.

The conference will focus on: Coaching Today for a Better Tomorrow - Flourishing Communities and Organisations Conference. It will provide an excellent opportunity to hear from international experts in the field with Keynotes to be confirmed, as well as an opportunity to participate in workshops.

As part of the University of Wales Trinity Saint David, the Academy has a strong background in training coaches and mentors for the workplace and is delighted to extend an invitation to buyers of coaching, practitioners, Masters/Doctoral researchers and our alumni to share best practice and research in the field.

Senior practitioners and researchers in the field will contribute to parallel sessions on the themes of Coaching today for a better tomorrow: Flourishing Communities and Organisations. The presentations will be through workshops, performance/practice demonstrations as well as the more formal research presentations.

This conference will also hold a networking event for the Academy's Coaching Society, a cross-Wales hub for coaching research and practice development.

If you would also like to directly contribute through a poster then please submit an abstract of your presentation by the 5th November 2019.

To register

- on either or both events, please click on the following links:

Book the Conference

Book the Masterclass


  • Coaching Cultures and What We Have Learned
    - Dr Annette Fillery-Travis, Head of WAPPAR (UWTSD)
  • Building Momentum for Coaching and Mentoring in the Legal Sector: A 15-year Experimental Journey
    - Dr Nigel Spencer Saïd Business School, University of Oxford 

Organisational Perspectives

  • Developing a Coaching Culture
    - T/Deputy Chief Constable Claire Parmenter Dyfed Powys Police
  • Manager as Coach and Team Challenge
    - Dr Helen Smith Manchester Metropolitan University

Enhancing our skill base:

  • Positive Psychology Health Coaching
    -  Prof Stephen Palmer UWTSD Professor of Practice and  Dr Siobhain O’Riordan Centre for Coaching
  • Live demonstration of Coaching Supervision
    - Dr Alison Hodge, Alison Hodge Associates
  • Mindfulness Based Interventions: Implication for Coaching Practice
    - Dr Peggy Marshall, President and CEO at Imago Performance Consulting Group
  • The Impact of Brain Gender on Effectiveness of Organisations
    - Kate Lanz, MD Lanz Executive Coaching
  • Questions that Challenge Unhelpful Thinking and Questions that Explore Rather than Solve
    - Deni Lyall, Winning Performance Associates.
  • Enhancing the Coaching Relationship through the Use of Silence
    - Gwyn Thomas, Thomas-Hunte Solutions 

New from Current Research and Professional Bodies

  • Presentations of Research Posters
  • Exhibitions of Professional Bodies and Publishers

Stay for the final drinks reception with awards in the following categories

  1. Best Poster in the conference
  2. Most innovative and/or effective use of coaching and mentoring for the community 


UPDATE: Society for Coaching

Reception with Awards for Best Poster and Innovative Use of Coaching in the Community. 

- Followed by a networking event for the Society for Coaching

The Society for Coaching at the Academy is a network of practitioners and researcher interested in exploring and promoting the use of coaching and mentoring within Wales for promoting performance and wellbeing for individuals and their organisations.

In this session, the resources and opportunities of the network will be presented, and each participant will be offered a free associate membership of the Society for one year.

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