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Sports Management (Tracksuit to Boardroom) (BA, HND)

This programme prepares you for a career in sport and leisure industries.

Sport and leisure provision is becoming one of the key global industry sectors and is prominent in most countries both at community levels through to elite and professional sport.

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Speak Welsh? 40 credits of this course are available through the medium of Welsh.


Sports Management (Tracksuit to Boardroom) (BA)
UCAS Code: N871
Apply via UCAS

Sports Management (Tracksuit to Boardroom) (BA) with Placement Year
UCAS Code: N87P
Apply via UCAS

Sports Management (Tracksuit to Leadership) (HND)
UCAS Code: 178N
Apply via UCAS

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Contact Name: Andrew Thomas

Tuition Fees 2021/22:
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year

Why choose this course

  1. The friendly approach of the University allows early identification of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates allow a positive active learning environment.
  2. This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods. Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves.
  3. The opportunity to study sports management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development. The University’s international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject-related and social, further enhance the student experience.

What you will learn

Course Overview

The general focus of this pathway is to provide a flexible programme of study which allows students to develop an expansive knowledge of sports management issues and concepts within the context of the wider sports industry environment and to produce graduates with the relevant skills and abilities to enable them to make an effective contribution in the private, public and voluntary sectors of the sports, health & fitness industry.

The programme will prepare students for future sports and recreation management careers. Early career skills and knowledge will be developed through studying skill acquisition, coaching and instructing processes whilst introducing key theories and issues affecting the sports and leisure industries. The programme will be progressive, building on foundation modules in which students will develop their management skills and knowledge through applied and fieldwork-based modules related to management from a sports perspective.

Module Topics

BA Sports Management (Tracksuit to Boardroom) – 3 Years

HND Sports Management (Tracksuit to Leadership) – 2 Years

Note - On successful completion of the HND programme, students can normally progress to the final year of the BA Sports Management Programme.

Introduces key issues and the development of vital skills for sport and leisure industries, complemented by the study of core ‘Business of Sport’ themes.

Example themes within modules include:

  • Elite and Professional Sport
  • Applied Sports Coaching.
  • Leading Sports Organisations.
  • Sports Facilities Management
  • The role of Physical Activity and the consequences on the health of the nation.
  • The Mentoring Process within practical coaching delivery.
  • Fitness and Wellbeing Management.
  • Sporting organisations and Delivering mechanisms.
  • Marketing within sports organisations
  • Introduction to the world of Leisure, Events, Recreation, and the Sporting landscape.
  • Learning in a digitalised world.
  • Sporting infrastructure (Stadiums, Gyms, Leisure Centres, Health Clubs, Elite Performance Centres)
  • Contemporary challenges in the sports sector.
  • Management & Leadership
  • Applied Professional & Personal Development
  • Sports Development and Planning
  • Strategic Sports Management
  • Managing Major Sports Events (Olympics, Commonwealth, World Cups, Superbowl, National Competitions)
  • Sporting Policy, Regulations and Governance.
  • Sports Entrepreneurship and Business Development.

The assessment strategy will aim to support the balanced development of key industry competencies and knowledge. Assessments will also aim to support the development in managing ICT, communication, numeracy, problem-solving, interacting in teams, critical appraisal, self-management and leadership. Strategies will include a balance of assignments, fieldwork studies, practical assessments and where appropriate examinations.

Graduate Attributes Framework

This Framework aims to develop your professional skills and competence alongside your academic subject knowledge. You’ll study up to 40 credits per level throughout your programme from the Graduate Attributes Framework.

The Graduate Attribute modules are designed to enable you to develop, and evidence, a range of career-focused skills related to your subject area. These skills include digital competency, research and project management, as well as such personal competencies as communication, creativity, self-reflection, resilience and problem-solving. 

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Sports Management | Tracksuit to Boardroom

Sports Management

Key Information

Entry Criteria
  • BA - 80 UCAS Points
  • HND - 32 UCAS points to include 60 points from A-level or equivalent

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

Career Opportunities

The global and internalized world of sport and entertainment is now a leading growth industry with sports franchises, private sector companies and professional sports teams driving the growth through increasing sponsorship, media revenue, and a global fan base. This growth is allowing new graduates to develop a career within the Sports Management Sector. We have also seen an explosion in physical activity within sporting facilities that is likely to increase with central and local government encouraging an active and healthy society that is active for life.

The programme boasts a high employability rate for graduating students who are in work within six months of completing the degree, including:

  • Community Sports Development
  • Coaching Management
  • National Sporting Organisations
  • Sports/Leisure Facilities Management
  • Professional Sport Teams
  • National Governing Bodies
  • School and Club Officers
  • Health & Fitness Management
  • Personal Training
  • Sports Media
  • Leisure Attractions
  • Team Management
  • Aquatic and Recreation Management
  • Administrators
  • Team Leaders
  • General Managers
  • Directors & Entrepreneurial Owners.
  • Sports Marketers
  • Customer Experience Agents
  • Ticketing Supervisors
  • Stadium Hospitality Managers
  • Operations Managers Facilities & Stewardship
Additional Costs

£150 for kit for Sports Management students and the education trip. 

Student Quotes

Keiran Shreves

"Living in Swansea... I loved the sea and Gower, it’s so beautiful. The best thing about the course was the lecturers and the help they gave. I enjoyed the sport, business content and coaching football and rugby at the LC2. The whole experience at UWTSD was challenging, fun and enjoyable."

Catherine Thomas Stadium Ticketing and Customer Experience Manager at Liberty Stadium and Swansea

"Studying at UWTSD allowed me to develop my understanding of key management based themes that I have now applied to a successful career within the industry."

Bursary / Scholarship Information

Visit our Swansea Accommodation section to find out more.

Further Information

All subjects studied on the programme are relevant to the world of work, across specialist disciplines and sectors. The skills developed to achieve academic success are also those required by employers and for study at higher levels.

The flexibility of the programme allows students opportunities to specialise or to maintain their general studies to keep their options open depending on the trends in the job market.

The involvement of employers, visiting speakers and other organisations in the delivery of the programme gives opportunities to students to interact with external networks and see the relevance of their studies. Students also need to purchase a university kit for practical sessions.