Teaching Intellectual Property Law: Strategy and Management

As UWTSD’s celebrations of being crowned Triple E European Entrepreneurial University of the Year 2022-3 continue, one of our approaches for empowering our learners to succeed is being celebrated in the publication of a book chapter in Edward Elgar’s ‘Teaching Intellectual Property Law: Strategy and Management’, which has just been launched in London.

Based on UWTSD’s unique approaches to learning through becoming more curious about a topic, the chapter details how non law students can be encouraged to look at everyday objects in a new light, based on the premise that if it were not for an understanding of Intellectual Property, they would most likely have not made it into the marketplace.

Associate Professor, Dr Kath Penaluna, Director of the International Institute for Creative Entrepreneurial Development, together with Emeritus Professor Andy Penaluna, co-authored a chapter, entitled Developing Twenty – First Century Skills for Creativity and Innovation: The case of the entrepreneurial educator in raising learner awareness of Intellectual Property.

The chapter showcases their practices for raising awareness of Intellectual Property as a means of empowering all learners, not just those in the law school. Employers need their employees to be educated to respect the rights of others, as well as to spot opportunities for future business, and entrepreneurs need to position their new ideas in an IP safe way to succeed.

Edited by Associate Professor Sabine Jacques, University of East Anglia Law School, and Professor Emerita Ruth Soetendorp, Bournemouth University, the launch event was held in the Faculty of Law, University College London. Kath joined presentations from the chapter authors, and Professor Sir Robin Jacob provided a keynote that cemented the relevance of the book to educators.

Kath Penaluna said: “UWTSD is consistently ranked highly in the Higher Statistics Agency measures for graduate start-ups. We are currently 1st in the UK for the number of graduate businesses currently running and for those that have been trading for more than three years. Our entrepreneurial alumni provide invaluable expertise in supporting our curriculum developments and it was those, initially from the creative industries, who observed the importance of protecting the creativity we look to develop in our learners.”

Barry Liles OBE, Pro Vice-Chancellor (Skills and Lifelong Learning) said: “Our learners have diverse ambitions and to support them achieve their potential, we endeavour to equip them to develop the competencies needed for the future. Whilst the future of work is unknown, we know creativity and digital competencies are essential, not least looking at the implications of AI, all requiring an understanding of the implications of Intellectual Property. With the European Patent Office highlighting that 82 million jobs are in IP intensive industries we are pleased to champion awareness raising sessions to our students.”

Note to Editor

Associate Professor Kathryn Penaluna and Emeritus Professor Andy Penaluna have been providing educational guidance to the UKIPO for over 25 years, and both sit on the steering committee of the UK Intellectual Property University and Colleges Group. They regularly provide workshops at start up events, including the Welsh Government bootcamps for young entrepreneurs. 

Further Information

Rebecca Davies

Executive Press and Media Relations Officer    
Corporate Communications and PR    
Email: rebecca.davies@uwtsd.ac.uk    
Phone: 07384 467071